Bee Rebel was founded on a simple yet strong belief: things can be done differently.

In a world of overconsumption, disposables and mass production, we consciously choose quality, sustainability and honesty.

We select organic and fair-trade products that are not only good for you, but also for the planet and future generations. We work exclusively with European companies, often small, responsible producers who care about the environment and the people behind the products. Fair working conditions are just as important to us as sustainability.

We are particularly proud that many of the brands we work with are led by female entrepreneurs who build their businesses with passion, respect and vision.

The name Bee Rebel says it all.

BEE stands for nature and our planet, which we want to protect.

REBEL stands for daring to challenge the throwaway society and thoughtless consumption.

No trends, no unnecessary products.

Well-considered choices, with attention and care, for people, nature and the future.